G# (G Fence) is a software platform which gives line-of-business leaders the opportunity to better understand customer behavior inside their space. G# provides data to make calculated decisions based on customer walking patterns, internet browsing habits, marketing content feedback, visit frequency, and other movement trends. Combining data provided by G# and other in-house systems, it offers the opportunity to enrich customer experience inside of a space and consequently boost sales. G# empowers users to quickly adjust to customers’ needs through real-time interaction, while encouraging marketing departments to create targeted campaigns with guaranteed success. G# consists of following modules- Location Analytics, Captive portal administration and URL Analytics.