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Market overview Digital Trends – Manufacturing Business

Digital transformation is an area increasingly focused on driving technology-enabled change in businesses. To simplify this, we have laid out on four key areas that can help organizations capitalize on their technology: 1. Empower your employees 2. Optimize your operations 3. Engage your customers 4. Transform your product Microsoft enables manufacturers to drive their transformation through the power of digital technology. Microsoft enables manufacturers to drive business transformation through the power of digital technology—empowering employees, optimizing operations, and transforming products and business models. As a technology and business solutions provider, Microsoft is focused on enabling manufacturers to achieve more with their businesses—from streamlining existing processes and products to delivering new services and transforming business models. Challenges in Discrete Manufacturing Manufacturers in the discrete industry are challenged with addressing the ever-increasing needs of connected, empowered consumers. Manufacturers now need to engage more deeply with customers and consumers to drive innovation based on their needs and find new ways to add value. Traditional manufacturing organizations, with a heavy focus on operational efficiency, must now redirect their focus to keep pace with customer needs by creating new revenue streams through product-based services. The distributed and hazardous nature of the manufacturing industry’s facilities, devices, products, and systems creates unique vulnerabilities. As a result, cyberattacks on manufacturers have been increasing in number and severity in recent years. To remain competitive, manufacturers need to continue to innovate with cutting-edge technologies, but they also need to ensure they are protecting their valuable IP. Microsoft can help address these challenges and accelerate your Digital Transformation journey. The Microsoft approach: Become a digital business - drive digital transformation in your organization “Every company is a software company. You have to start thinking and operating like a digital company. It’s no longer just about procuring one solution and deploying one. It’s not about one simple software solution. It’s really you yourself thinking of your own future as a digital company.” – Satya Nadella CEO, Microsoft

Gabor Szabo

Microsoft Hungary

Digital advisor. To succeed in the Digital Era, organizations turn to Microsoft Digital Advisory Services. These services help organizations as they reimagine and transform customer engagements, employee experiences, business models and operations. Leading our customers on their digital transformation journey is at the heart of the Digital Architect role, re-imagining and bringing to life ways in which our technology can open new and innovative ways for our customers to do business and drive results, whether it’s through improving how they interact with their customers, by increasing their employees’ engagement and productivity or creating new business opportunities. It’s not all about the technology. Digital transformation often requires a huge cultural shift. Digital Advisors bring their expertise, as well as Microsoft’s resources, experience and innovation, to empower organizations to reach their digital aspirations. Partnering with you, Digital Advisors drive a program of change to build the digital business. Digital Advisors are sitting at the intersection of technology and business, I’m a storyteller who uses my passion for words to help IT professionals express themselves in ways that businesspeople understand.