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Lower discounts make higher profits. Personalization in Retail.

Promotions, discounts, customer loyalty programs – it's easy to think that a lowered price is enough to get attention and make the sale. But maybe it's not the size of the discount but personalizing it for the right group of customers? It's time to reconsider some basic assumptions that have driven marketing campaigns around the world for decades. Artificial Intelligence algorithms can execute operations and identify patterns on a scale that is almost unimaginable without the help of technology.

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Promotions, discounts, customer loyalty programs – it's easy to think that a lowered price is enough to get attention and make the sale. But maybe it's not the size of the discount but personalizing it for the right group of customers? It's time to reconsider some basic assumptions that have driven marketing campaigns around the world for decades. Artificial Intelligence algorithms can execute operations and identify patterns on a scale that is almost unimaginable without the help of technology.