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Digital tranformation trends and scenarios in Financial industry

Continuous digital disruption from both banks and fintechs mandates constant innovation. In the last several years, Financial Services have seen more disruption to business models than in the last previous decades combined. Companies that want to be successful at this time of a constant change need to be able to respond fast to the continuous challenge. In this session, we will go through the key forces shaping the financial landscape on today and have a look at the key scenarios that help banks succeed today.

Natasha Pavlova

Microsoft Hrvatska d.o.o.

Natasha has joined Microsoft after almost a decade spent in corporate banking and trading. In her previous roles, she used to run trading operations between Europe and Latin America for a Swedish trading house and, later, for a Finnish-based company she co-founded. Her educational track, always parallel to her job, has led to INSEAD MBA program and, ultimately, to the tech industry and Microsoft. Having lived in 9 countries, Natasha is now based in Paris, France, and spends most of her time in the countries of Eastern Europe, enjoying cooperation with local sales teams and Financial Services customers.