Over the past few years, an increasing number of companies have started to go through changes to modernize their business inside out. Digital transformation is intensifying in the business world, and the sheer volume and pace of the technological change already occurring is pressing more businesses to introduce new digital capabilities in order to address the emerging challenges they are facing. What does digital transformation really mean though? True change is not just about incorporating new technologies that your teams can use to digitize old processes. Shifting towards a digital-first approach requires undergoing a comprehensive enterprise transformation which puts digital at the core of every functional business area, every person, and every process. In a way, it’s a complete metamorphosis, a profound change of culture, leadership and willingness to question the status quo of the company. Based on good practices and real life examples from the Croatian market, we will present you how companies can compete through digital transformation.