Architects of the new era often struggle with increased span of control, business focus and strategic responsibilities in the organization. The IT architecture discipline in 2013 is facing completely new set of challenge than what it used to address couple of years ago: architects are now focusing on how to help business units to respond in a way that creates business agility, drives better, faster and cheaper production (or delivery), and flows value in rapid cycles, while optimizing the strategy along the way. History of traditional IT Architecture is becoming legend, legend is turning into a myth; this session will help architects to transform so they maintain or increase their relevance in the modern industrialized IT-as-a-service world.