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Wednesday, April 3, 2019

WinDays19 - overview of the Day 2

Check out the overview of the second day of the conference that brought a joint program for all participants.

The second day of the WinDays19 conference brought a joint program for all participants. The first lecture was held by a keynote lecturer, Haydn Shaughnessy, who discussed ways to help organizations bridge the gap between business and IT in order to become more agile and more competitive in today's changing economy. Emphasis has been put on the understanding and importance of communication between teams, ie. the creation of constructive dialogues between the business and IT sectors within organizations. Some of the ways that can reduce the gap is visualization that helps in understanding of projects, developing social interaction on them, and using small steps instead of large transformations and managing ecosystems. 

Davor Aničić from Styria held a lecture on applying the methods of deep learning in domestic digital publishing. In this area, the Croatian subsidiary Styria entered to prevent the majority of digital advertising money from ending up in the hands of non-Microsoft companies, as is the case in the US. One of the projects in this area was a visual search, which was implemented in Styria's small advertisement panel in Austria in mid-2016, which was the first application of visual search on small advertisements in the world. This search reduced the number of clicks required to get to the right category and the accuracy of the 90.2 percent. Another project that has been developed with the help of a $ 500,000 Google scholarship deals with Natural Language Processing, which is used on news portals, and part of that project is a tag automatization currently being produced.

Daria Brashkina, presented how the artificial intelligence has changed the world we know, and gave an example of how the blind Microsoft software engineer, who with the help of MS Intelligence API has developed smart glasses that help blind people in their daily lives. She also sketched the application capabilities that can describe the age, sex, and emotion of the interlocutor. On the other hand, she also looked discussed the ethical view of using artificial intelligence, as each new technology brings with it certain risks. For that purpose, Microsoft has established a board of AETHER whose role is to identify problems and potential misuse before they occur. Also, Daria presented Microsoft's six principles of ethical AI, which include: honesty, reliability and security, privacy and security, transparency and accountability.


Digital transformation for a company of 500+ employees seems to be a big challenge, but Robert Preskar from Rimac automobili has shown that it is possible with well-defined frameworks. In the intro part, he introduced the audience to the work of the company and its goals, and continued in the direction of key verticals in the process of digital transformation. He pointed out macro and micro tools, business intelligence, and employee training through better user experience. Preskar concluded with the statement: "People are the most important factor in digital transformation!", and emphasized that the key to success in digital transformation is the development of soft skills.

Digital tools are enabling business automation and thus providing significant savings to companies. In his interactive lecture, Ilija Brajković, from Kontra agency, has presented a demo version of email automatization through the integration of a central system. Also, he explained how tools as chatbot are used in order to reduce time spent on certain business activities.

Luka Abrus, CEO of the Five agency, through his lecture presented three different case studies, of which the project for Ministry of Sound had a significant impact on certain internal changes in the agency. Abrus noted that clients are often not sure which are main and desired goals of a specific projects. As two highly successful projects, he presented the one for Marriott International in which they created a chatbot that helped getting a 16% more job application and a Rosetta Stone application, which increased customer revenue by 7 times.


Goran Kalanj, CEO of the Croatian software development and consulting company Serengeti, held a lecture titled "How a simple sentence opened a door to international success - Promise the possible, deliver even more". This exact slogan provided them with a successful business resultes which he demonstrated through three client examples in the DACH region. In this demanding market, they developed an internal Team Extension Model which is an ambassador model where the engineering team becomes a consulting team. Through such a model, the team gets better communication and understanding of their clients, gathers new knowledge which results in an increase of the team's successfulness.

Tomislav Car, founder of Infinum and co-founder of, from his own experience compared the development of two different types of business - business with services and business with products. Car concluded that the development of services requires less capital, which brings a lower risk, but also a lower final profit for a business. On the other hand, for the development of a successful product, greater capital is needed, which automatically entails a higher risk, but also a significantly higher realized profit.

Samir Baruchija spoke of the impact of modern technology on business and emphasized that new technologies undermined business models, user experience and service delivery. Željko Bak presented in his lecture the CPaaS platform.

After the lectures ended, there was a lunch break, after which the central ceremony was held.

Officially, the second day of the conference has ended, together with this year's Business program. 

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