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Transformational customer segmentation

Case study of our introduction of a new stent for cardiology where we segmented the customers and introduced it with an 82% premium in October 2015 and will show the analysis before, introduction and results 6 months later. Also mention about communicating to customers via new technology.

Frederick D. Hrkac

Biosensors International Group Ltd

Dec ‘14-Present Biosensors International, Switzerland/Singapore Senior Vice President Global Commerical Operations • Responsible for sales of $200 million, 65% of global sales. • Manage 200+ employees in direct and distributor markets Feb ‘09-Dec’11 Boston Scientific, Paris, France President, Europe, Middle East & Africa (EMEA) • Responsible for sales of $1.8 billion in region, 25% of global sales. • Manage 1600 employees in direct and distributor markets in 47